My Role
Collateral Design
Artworking

Agency
FRUKT

Since its inception, NBA has evolved to become about more than just basketball. Unavoidable in the worlds of fashion, music and celebrity culture, its truly global reach intersects popular culture wherever you go. Crossover takes fans on a journey through history, charting the rise of this global superstar in more than just a sporting arena.

The 3 day event held in Shoreditch was successful with over 3 thousand visitors and half a million video views on social.