My Role
Collateral Design
Artworking

Agency
Sidekick

We collaborated with the Alpine Run Project, an initiative by Youth Beyond Borders (YBB) and John McAvoy, in partnership with JD Sports Fashion and Nike. This community event marked the departure of 12 young athletes from disadvantaged backgrounds, chosen from inner cities in England, embarking on the Ultra Trail du Mont Blanc (UTMB®) in Chamonix, one of the world's renowned races.