My Role
Brand Identity
Collateral Design

Agency
FRUKT

The brief was to create an identity for Tia Marias new music platform. The first event was held in June 2013 to coincide with the relaunch of Tia Maria as a mixable drink. It was initially held to celebrities, influencers and press.

The event was successful and generated great press and social coverage. This led to multiple events in Birmingham, Manchester and Nottingham.